• Understand the root causes of poor service utilization and propose effective interventions

• Build strategies for patient mobilization and stronger community involvement

• Apply equity-based approaches and bridging strategies to enhance access

• Identify and address gender disparities in eye health access and service delivery

• Create sustainable, revenue-generating community optometry initiatives

• Implement effective counseling and post-surgical follow-up systems

• Utilize logical frameworks for programme and project planning

• Design marketing strategies to increase demand for eye care services

• Improve resource utilization and elevate service quality

• Build effective leadership and human resource systems

• Develop sound financial management plans including budgeting and cost control

• Establish and manage partnerships, networks, and collaborative models

• Lead and navigate organizational change in evolving health environments

By the end of the course, participants will be able to:

• Develop and manage strategic plans for eye health programmes

• Mobilize resources and communities for better outreach and uptake

• Improve equity and gender inclusion in service delivery

• Strengthen operational systems for HR, finance, and quality assurance

• Apply tools for marketing and communication of eye health services

• Cultivate effective partnerships and build resilient eye care teams

• Enhance leadership skills and confidently lead change initiatives

• Planning principles and the logical framework approach

• Marketing strategies tailored to African eye care contexts

• Improving service quality and patient experience

• Human resource development: task design, training, supervision, evaluation

• Financial management: sustainability, budgeting, accounting, and efficiency

• Leadership and team-building strategies

• Building and managing effective partnerships and networks

• Managing organizational change in health care settings

• Didactic lectures by expert faculty

• Case studies and problem-solving exercises

• Group work and peer-led discussions

• Field visits to active service delivery sites

• Practical assignments and project-based learning